Mobile to Irish Water

Mobile to Irish Water

Back thinking about networks, the Internet, what impact it has on society. One piece of the puzzle is all the areas around how to push so much content down to everyone, ensuring those phone calls get through at the same time you're watching all those amazing series on Netflix.

 

I know I'm going to get shut down by some genius analysts and strategy people (I'd love to hear comments though and be put on the right track if so!) on airing these thoughts, but keeping it really simple around the concept of your Internet connection: Once the pipe (i.e speed and responsiveness) is big enough to push down a ton of data comfortably, are people over-thinking how to get that content in front of people with ideas about 'quality of service', etc. Or is that an old problem, a legacy of the age when we had dreadfully slow internet connections, waiting minutes just to load a page. I.e. does this need some young, fresh eyes thinking with no memories of how it used to be? 

Of course, if so, and then it's just a case of pushing all voice/media/content (i.e. everything is just 'data'), where will the revenue be from? Just by providing an amazing quality pipe? There's nothing wrong with it and I suspect still a really good business to be in!

And can this mean that, like water, we just get charged for how much we use and not per priority? Additionally, using the current water situation in Ireland (where we now pay for the first time), It's not like we get charged for more important water like drinking water, or the toilet.  I'm sure I'm wrong and the sheer amount to traffic being pushed out to user's homes these days mean that if left unattended voice calls and those real-time applications would be beaten down. But I do genuinely wonder - I've been purposefully making as many calls as possible to people using only apps such as FaceTime, Whatsapp, Viber for the past few months and have rarely, if ever, had a poor experience (outside of something very unusual, or expected like an area with little to no coverage anyway).....

 

Why spend all this money on individually counting bits, when it could be spend on optimising the network for quality and speed? 

 

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Data usage from ads

Bad adverts and walking the walk

Bad adverts and walking the walk