Irish Mobile stats 2005 - Q2 2015

The important stats. Revenue slowly trickling down (although with the Irish economy improving, one would assume this will increase). Voice traffic steadily increasing (probably helped by international calls being reduced in price from mobile devices - less incentive to look at other means such as Skype, etc.) MMS barely a blip. Why use it when the quality is terrible, and a iMessage/Facebook/SnapChat/Whatapp post is much better? SMS traffic goes off a cliff starting in 2012 - welcome to iMessage, Whatsapp, etc. If you extend that line, around late 2017 will be a zero for SMS. Most likely a bit drastic but shows the trend to data-based messaging.....

The important stats. Revenue slowly trickling down (although with the Irish economy improving, one would assume this will increase).

Voice traffic steadily increasing (probably helped by international calls being reduced in price from mobile devices - less incentive to look at other means such as Skype, etc.)

MMS barely a blip. Why use it when the quality is terrible, and a iMessage/Facebook/SnapChat/Whatapp post is much better?

SMS traffic goes off a cliff starting in 2012 - welcome to iMessage, Whatsapp, etc. If you extend that line, around late 2017 will be a zero for SMS. Most likely a bit drastic but shows the trend to data-based messaging.....

I've always wondered about seeing numbers for Ireland specifically when it comes to mobile. I just didn't realise that Comreg is now (or has been for a while at least) already publishing quarterly data to it's website. Thanks to Simon on the Mobile Telecoms Ireland LinkedIn group for the link.

Still, it was all in spreadsheet format, so taking some inspiration from great visualisers such as Asymco, here it is in graph format. Note it's from 2005 Q1 to 2014 Q2.... 

Machine to machine continues a steady increase.

Machine to machine continues a steady increase.

Data explodes - data only starts in 2011. This spike will only continue for foreseeable future which leaves challenges with decreasing average revenue (below)....

Data explodes - data only starts in 2011. This spike will only continue for foreseeable future which leaves challenges with decreasing average revenue (below)....

Opportunites arise for the creative......

Opportunites arise for the creative......

subscription numbers are largely flatlining with more than 100% saturation. Probably the only room for expansion is now in machine based connectivity (vehicles, remote monitoring, etc.). The question is how much space there is here..... Consumers most likely won't be willing to pay for another data plan in their cars so it's most likely only leaving space for enterprise/business.

subscription numbers are largely flatlining with more than 100% saturation. Probably the only room for expansion is now in machine based connectivity (vehicles, remote monitoring, etc.). The question is how much space there is here..... Consumers most likely won't be willing to pay for another data plan in their cars so it's most likely only leaving space for enterprise/business.

Neal McQuaid