The New Network is You

The value proposition is the intelligence layer that encompasses a user's work data (emails, files, meetings, chats) alongside memory of style, preferences, and workflows. The more you use it, the more useful it becomes. Apple's newly rebuilt Siri AI is built on the same premise, organized around what Apple calls "personal context understanding," drawing on Messages, Mail, Photos, Notes, and Calendar to complete tasks across apps.

So, the network is no longer the crowd. The network is you. What will that mean?

The switching cost just became deeply personal.

Interesting thoughts on AI and the ‘Intelligence Layer’. As she alludes to, if it is correct, it puts the platform owners of Android and iOS in a few good place, assuming those companies can complete the integration correctly. How they handle differing AI companies plugging in, and not losing the value, will be what to watch out for.