Office is the default solution people like my wife turn to. That is, until something unusual happens. Whenever the interface people use to access a technology changes — such as the shift we see now from desktop to mobile — the deck of user habits is reshuffled.
Suddenly, behaviors must be reworked for use on another interface — say on a 5-inch phone screen.
For example, while it’s my job to make a weekly trip to buy groceries for the family, my wife is responsible for making the shopping list. In the past, she kept track of what I should buy on an Excel print-out. Recently however, she’s switched to using a mobile-optimized Google Sheet to save the list.
When it comes to even our strongest technology habits, we’ll make a change when a new interface forces us to look for new solutions. The same four basic steps of the hook — a trigger, action, reward, and investment — help us form new routines and establish new habits, no matter how endlessly loyal we think we are.
From the Intercom.io blog (that great Irish start-up).
We see it everywhere. The smartphone has upended routines for everyone. I'm sure we can all think of even the most die-hard, I'll-never-get-a-smartphone, friend/colleague who upon getting their first smartphone (either from giving in to peers, or just because their favourite dump-phone isn't made any more) suddenly be seen making reminders, jotting notes, tapping a shopping list, etc. into the new phone. And out goes their old diary/paper/memory solution. These are not New Years Resolutions, something for the novelty/effort to wear off after a few weeks, but fundamental changes.
One company that gives another great example of this in my eyes is Moleskine, creators of the venerable notebook. Diaries, journals, to-do lists, etc. - but all items that many are replacing (especially the to-do list and calendar with their phones). So, links with the likes of Evernote, etc. are smart strategies, not to mention them also aspiring to be a lifestyle brand (and thus emulating the current king of this, Apple).
Any other examples? There must be loads!
*An aside? I highly recommend checking out the range of Evernote services - useful enough that it became the second service I started paying for online (after Mozy).