Blogging goes 2014 -and mainstream for Big Media

Bloomberg uses Medium to publish their new Mission Statement. Who is Medium, only from the founders of Blogger:

"We think there’s more to do.

It’s clear we’ve only scratched the surface of how we can use the tools available to us to connect hearts and minds. It’s also clear that the way media is changing isn’t entirely positive when it comes to creating a more informed citizenry. Now that we’ve made sharing information virtually effortless, how do we increase depth of understanding, while also creating a level playing field that encourages ideas that come from anywhere?

 

From Bloomberg:

"This will be a historic year for the media industry. Technology is disrupting every distribution platform. Consumers are redefining decades-old consumption habits. Advertisers are fleeing traditional media in favor of large digital audiences and the precise targets and metrics available on digital ad platforms."

"Bloomberg Media is setting out to build a leading digitally-led, multi-platform media company for global business. We want to become the indispensable source of information for the world’s most influential people. To do so, everything we do — from digital and TV to live events and magazines — will require ongoing re-imagination and re-invention. There’ll be thousands of important decisions and inflection points along the way....."

 

From Megan Quinn