Worn Wear

During the Summer, I got the opportunity to read the book by the founder of Patagonia, Let My People Go Surfing. One of the most inspirational, of many, sections was the section covering their attitude to consumerism for the sake of consumerism, culminating in the advert displayed above.

Extending on that idea, they've pushed a new website section covering exactly this topic under the title, Worn Wear. The video below is a lovely expression of their vision.

Enjoy.